Lauren Oliver has been promoted to Vice President of Digital Services at DX Marketing, a full-service targeted marketing firm headquartered in Savannah, Ga. For the past year, she has served as DXM’s Director of Digital Relations, focusing primarily on campaign strategy, analysis and reporting. Her office is in Charleston, SC.

Prior to joining DXM, Oliver worked at Infinity Marketing in Greenville, S.C. as Digital Media Manager, overseeing more than $2 million in annual digital marketing expenditures across all agency accounts. From 2005 to 2012, she worked for the global media research brand Nielsen, first as a Process Owner in its media research division, and then as a Marketing Analyst in its global marketing and communications division.

“Lauren has been a key contributor to our growing digital business,” said DXM President Ray Owens. “Her depth of experience in digital marketing and research brings a new level of sophistication to our processes, which produces greater cost efficiencies for our customers. We are thrilled to have her lead this important area of our business.”

Oliver has a bachelor’s in Business Administration from the University of Florida. She is a member of the Direct Marketing Association.