Alex Canfield, Associate Broker, of Coldwell Banker Platinum Partners has earned the Coldwell Banker Previews International Property Specialist designation for luxury properties. To date, only eight percent of more than 84,000 sales associates affiliated with the Coldwell Banker brand have been awarded this designation.

“In addition to performance-based criteria on successfully selling luxury properties, Alex had to complete a certification course to earn the Previews Property Specialist designation,” says Tom Woiwode, Managing Broker of Coldwell Banker Platinum Partners. “The course covers topics such as how to develop detailed market analysis for the sellers of luxury homes and how to make use of Coldwell Banker Previews resources to implement specialized marketing plans that will expose his fine properties to affluent buyers on a worldwide basis.”

The Previews name was founded in 1933, establishing a luxury marketing legacy that spanned decades until it was acquired by Coldwell Banker Real Estate in 1980. Previews® is a comprehensive marketing program designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker affiliated agents and teams are recognized as a global leader in luxury real estate.

The Previews certification course creates a standardized education model to help the newest generation of luxury agents meet and exceed the expectations of high- net-worth clients. The course provides learning, networking, marketing strategies and mentorship, pairing the experience and first-hand knowledge of successful luxury agents with industry-leading resources. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to truly distinguish exceptional real estate professionals who represent exceptional properties.”

In order to participate in the immersive multi-day course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan. Certification renewal is also required every 24 months, to ensure Previews Property Specialists are up to date on new technologies and additional programs, as well as current best practices.

 “I am proud to join the elite group of agents that are Previews Certified,” says Canfield. “Savannah and the surrounding areas are a growing destination for luxury property. I tend to focus on property near the water, but the downtown Historic District also is a distinct draw. When I am selling a house that was built in 1850, I like to put myself in that timeframe and think about what that house has experienced in its lifetime, as well as learn the history about the property. I think people in the luxury home market appreciate those details.”