Peacock Automotive will hold an Unveiling Party for the rebranding of the New River Auto Mall on Thursday, Sept. 7, at 5:30 p.m. A new name and logo will be released during the event.

The Unveiling Party will take place at Audi Hilton Head at 137 Auto Mall Boulevard in Hardeeville, S.C. Invited guests will be the first to see the Auto Mall’s new branding materials while they enjoy refreshments and music.

Established in 2002, the New River Auto Mall is owned by Peacock Automotive, which also owns and operates dealerships in Savannah, Ga., Columbia, S.C., and Orlando, Fla., as well as the New River Wellness Institute and the New River Auto Mall Collision Center. The Auto Mall covers 45 acres on U.S. 278, 5 miles east of Interstate 95 at Exit 8 in South Carolina.

The Auto Mall employs approximately 330 people and features 13 brands, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen.

Most recently, the Auto Mall broke ground for the construction of a new 30,000-square-foot dealership, Audi Hilton Head. Work on the new building is expected to be completed in the spring of 2018 at an estimated cost of $6 million.

“We are also adding a Maserati and Alfa Romeo dealership to the Auto Mall in the next few months,” said Warner Peacock, president and CEO of Peacock Automotive. “We also have plans for renovating and rebuilding the dealerships on our 7.5-acre property in Savannah on the corner of Eisenhower Drive and Abercorn Street and at Peacock Ford in the Orlando area.”

In addition to a large inventory, the Auto Mall has state-of-the-art facilities for all automotive service and repair needs. Technicians are ASE-certified and work on all vehicle makes and models. Collision repair is also available. Every service appointment comes with a complimentary car wash.

“Establishing strong relationships with your customers, suppliers, employees and community partners is the key to success,” Peacock said. "One way is through planning events to support local not-for-profit organizations through sponsorships of a variety of events. Our dealerships all employ my personal mantra – zero dissatisfied customers.”

During the unveiling event on Sept. 7, the American Heart Association will kick off the 21st Annual Heart Ball of the Southern Coast by announcing the gala theme. Audi Hilton Head is the Legacy Sponsor for the Heart Ball, which will be held on Feb. 5, 2018, with an expected 400 guests.