Danielle Hopper has been hired as the director of sales and marketing at The Ford Plantation. This highly accomplished private club industry executive will bring her nearly 20 years of experience and expertise to members of one of the top private, luxury communities in the nation.
 
In this position, Danielle will lead the membership sales process, from lead generation to close, by planning, developing, and implementing all marketing and sales strategies. She will coordinate at the strategic and tactical levels to generate prospect inquiries to The Ford Plantation and on-site real estate sales office.
 
“Roles of this nature, at Clubs as prestigious as The Ford Plantation, are far and few between. When I accepted this position, I knew what an incredible opportunity it was,” Hopper said. “I’ve been in the industry for nearly 20 years, and I know the excellent reputation Ford has as a Platinum Club—there’s nowhere else I’d rather be.”
 
Prior to accepting this role, Danielle acted as the national sales and marketing director for the Private Club Division of Billy Casper Golf. While there, she was responsible for all sales and marketing efforts for the Division. One of her most notable accomplishments included sourcing, developing and implementing the CRM tool used by all sales team members across the division. She was also responsible for managing the marketing and branding efforts of all private clubs, to include managing paid search/social campaign efforts, maintaining brand integrity, and overseeing all new website builds.
 
In addition to her role as a national sales director, Danielle has also served as an area network manager for ClubCorp. There she was responsible for establishing, developing, and maintaining relationships with high net worth individuals and organizations for the network of Alliance Clubs in the Mid-Atlantic region of the country. She also developed and implemented innovative society and alliance benefits and ensured the sales success of those benefits by managing quarterly and annual sales budgets for the teams.
 
Prior to ClubCorp she was a general manager for a privately owned country club where she was responsible for the day-to-day operations of the facility. She has also successfully held numerous other positions in the realm of private clubs to include membership director, member relations director, and director of private events.
 
Danielle is also actively involved in many professional organizations and philanthropies. She is excited to be the newest member of the executive team at The Ford Plantation.