Center Parc To Host Media Workshop For Professional Fundraisers
Friday, February 17th, 2023
The Association of Fundraising Professionals Coastal Georgia Chapter will hold a workshop Wednesday, Feb. 22, “10 Tips on How to get Your Good News Picked Up in the Media” given by publicist Marjorie Young.
Young is author of “Reputation Matrix™” and founder of Carriage Trade Public Relations® Inc.
According to Nielsen, a global measurement and data analytics company, 92 percent of new business and business referrals come from word of mouth.
Having articles and news stories run about an organization can help to create positive buzz in the community and online. These stories, along with those that run on the six o’clock news, bring high visibility, credibility and good word of mouth to the organization being featured. This is called “earned media,” as opposed to paid advertising.
This workshop will go over 10 strategies to help groups connect with news managers looking for content in hopes of getting their stories broadcast or published.
The session will be held at Center Parc Credit Union’s Community Room, 5698-A Ogeechee Road at Berwick Market.
The cost of this workshop is $10 for chapter members and $25 for nonmembers.
